CaseReads - #DidYouKnow, Burberry a luxury fashion brand, was once perceived as a gangwear? This was due to rumours that the Burberry brand was popular amongst hooligans. The problem was so widespread
![Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/63f963cd-6ebc-4dd4-8472-0224de6b28b1/jwip12173-fig-0005-m.jpg)
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
![Burberry and Mulberry face branding challenges in luxury market | Media & Tech Network | The Guardian Burberry and Mulberry face branding challenges in luxury market | Media & Tech Network | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/11/3/1415026059577/Mulberry-logo-being-appli-014.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&s=9312315de82d474724217da027abdcd3)