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Adidas - Wikipedia
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Horst Dassler – The Olympians
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Sports & Management Research Institute - Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded
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Horst Dassler: The man behind Adidas and the murky worlds of football - The12thMan
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![The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy](https://c8.alamy.com/zooms/6/b0a7b4e0b257406cb11463f8e965e337/2amm07g.jpg "The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy")
The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy
Horst Dassler, Adidas, and the Commercialization of Sport
Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy
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