![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://bostonglobe-prod.cdn.arcpublishing.com/resizer/DKqCV-d4Lq3IJ6oggE7H2MRLI1k=/960x0/arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Best football boots for defenders: The latest ranges designed for defensive-minded players from Nike, Adidas, Puma, Umbro and New Balance | FourFourTwo Best football boots for defenders: The latest ranges designed for defensive-minded players from Nike, Adidas, Puma, Umbro and New Balance | FourFourTwo](https://cdn.mos.cms.futurecdn.net/3rAAh4QtSjQLQVQ9fMXJ6H-1200-80.png)
Best football boots for defenders: The latest ranges designed for defensive-minded players from Nike, Adidas, Puma, Umbro and New Balance | FourFourTwo
![New Balance Football on Twitter: "Follow us today and stay up-to-date with our sponsored Pro players. https://t.co/KHZsKM6Hct" / Twitter New Balance Football on Twitter: "Follow us today and stay up-to-date with our sponsored Pro players. https://t.co/KHZsKM6Hct" / Twitter](https://pbs.twimg.com/media/Cz0Q-U1W8AAefuq.jpg)
New Balance Football on Twitter: "Follow us today and stay up-to-date with our sponsored Pro players. https://t.co/KHZsKM6Hct" / Twitter
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)