Only Ronaldo...when a reported billion dollar lifetime Nike deal looks to pay for itself in just digital engagement value in under three years...
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Nike's disappearing boot deals – why they're no longer sponsoring lots of top players - The Athletic Nike's disappearing boot deals – why they're no longer sponsoring lots of top players - The Athletic](https://cdn.theathletic.com/app/uploads/2021/02/04163332/Untitled-design-2.png)
Nike's disappearing boot deals – why they're no longer sponsoring lots of top players - The Athletic
![Nike's disappearing boot deals – why they're no longer sponsoring lots of top players - The Athletic Nike's disappearing boot deals – why they're no longer sponsoring lots of top players - The Athletic](https://cdn.theathletic.com/app/uploads/2021/02/04173308/NikeBootsDeal_Article_v2.jpg)